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Issue: Mad #7
Publication Date: October 1953
 
Disclose Detail
Title:
Variant: unnamed
Rating:
Publisher: FlagEC
Indicia Publisher: Educational Comics Inc.
On Sale Date: 07/16/1953
Volume: 1
Pages: 36
ISBN: none
UPC/EAN: none
Price: $0.10 USD
Indicia Frequency:
Content Items: 18 (10 stories, 1 cover)
Editor(s):  
Disclose Notes:  
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Disclose Format
Publication Type: Comic Book
Color: color (#1-23, 400-550); color cover with black & white interior (#24-399)
Dimensions: standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock: glossy cover
Binding: saddle-stitched
Publishing Format: Was Ongoing Series
Format Notes:  
Disclose Images3
Cover, Front
Original Artwork
Digital Edition
Adult Image
Title Page
Indicia on this Page
 
 

Cover, Front
Original Artwork
Digital Edition
Adult Image
Title Page
Indicia on this Page
 
 

Cover, Front
Original Artwork
Digital Edition
Adult Image
Title Page
Indicia on this Page
 
 
Assets1
 
 
[untitled]

Illustration  on  Cover, Front
Subject Matter
humorous
Shermlock Shomes; Dr. Whatsit
Aha, Dr. Whatsit!
Reprinting
FlagMad Special [Mad Super Special] #18 published January 1975
as The Nostalgic Mad No. 4 [Cover Reprint (on Interior Page) on Interior Page(s)]
FlagMad about the Fifties #[nn] [Standard Edition] published January 1997
as Mad comic book covers [Cover Reprint (on Interior Page) on Interior Page(s)]
FlagTales Calculated to Drive You Mad #3 published January 1998
as Mad No. 7] [Sherlock Holmes Cover [Cover Reprint (on Interior Page) on Interior Page(s)]
 
Miscellaneous
1
Marie Severin addressed on at least two occasions the coloring of art created or edited by Harvey Kurtzman. In remarks published in 1995, she said “Kurtzman colored his own art, especially on covers.” And in response to a 1986 question about Kurtzman and MAD covers, she said “Now I might have interpreted, but I don’t remember. I think he did every one of them. I might have helped out with some production or something, but it’s all Harvey” (Ringgenberg 2016, 88).
_________
References:

Cassell, Dewey, with Aaron Sultan. 2012. “The Artists of EC Comics” (reprinting Severin 1995). In Marie Severin: The Mirthful Mistress of Comics. 46–47. Raleigh: TwoMorrows Publishing.

Ringgenberg, Steven. 2016. “Marie Severin.” In The Comics Journal Library Vol. 10: The EC Artists Part 2, edited by Michael Dean, 84–95. Seattle: Fantagraphics Books.

Ringgenberg, Steven. [2016] 2018. “An Interview with Marie Severin.” The Comics Journal, September 5. Accessed June 18, 2023. https://www.tcj.com/an-interview-with-marie-severin.

Severin, Marie (John Province, transcriber [uncredited]). 1995. “Mostly about Color.” In CFA-APA 36, January.
[untitled]

Promotional Material (from Publisher)  on  Interior Page(s)
Subject Matter
humorous
If you haven't been able to find 'Mad' on your local newsstand...
Reprinting
 
Miscellaneous
1
Subscription ad for MAD. Inside front cover.
Shermlock Shomes!

Story  on  Interior Page(s)
Subject Matter
humorous
Shermlock Shomes; Dr. Whatsit; Cecil B. V. D. Mill (cameo); Mrs. Gowanus; a woman; the woman's uncle
A parody of Sherlock Holmes. Fearing for her uncle's life, a woman has Shermlock break into his room and Shermlock goes nuts trying to solve the non-crime.
Reprinting
FlagInside Mad #124 published November 1955
as Shermlock Shomes! [Story on Interior Page(s)]
FlagMad Special [Mad Super Special] #18 published January 1975
as Shermlock Shomes! [Story on Interior Page(s)]
FlagSpécial USA #21 / 22 published June 1986
as Shermlock Shomes ! [Story on Interior Page(s)]
FlagMad about the Fifties #[nn] [Standard Edition] published January 1997
as Shermlock Shomes! [Story on Interior Page(s)]
FlagTales Calculated to Drive You Mad #3 published January 1998
as Shermlock Shomes! [Story on Interior Page(s)]
 
Miscellaneous
8
References Lassie Rover and Rollover Rover from the Kane Keen story in MAD #5.
Treasure Island!

Story  on  Interior Page(s)
Subject Matter
humorous
Melvin of the Apes (cameo); Melvin Hawkins; Captain Rollem Bones; Long-John Aluminum; Melvin Mole (cameo)
A parody of Classics Illustrated comics version of Treasure Island.
Reprinting
FlagTales Calculated to Drive You Mad #3 published January 1998
as Treasure Island! [Story on Interior Page(s)]
 
Miscellaneous
7
[untitled]

Promotional Material (from Publisher)  on  Interior Page(s)
Credits
?
?; typeset
Subject Matter
E.C. Comics
We at E.C. are proudest of our science-fiction magazines
House ad for Weird Fantasy #21.
Reprinting
 
Miscellaneous
0.5
Left side of page
Operation Under-the-Ground [Chapter 1]

Text Story  on  Interior Page(s)
Credits
?
typeset
Subject Matter
humorous
Five Fingers Jones; The Chief
Five Fingers makes his first appearance and receives instructions.
Reprinting
FlagTales Calculated to Drive You Mad #3 published January 1998
as Operation Under-the-Ground (Chapter 1) [Story on Interior Page(s)]
 
Miscellaneous
1
Right side of one page and left side of facing page.

Script: Sources vary. De Fuccio credit is from The Mad Archives (DC, 2002 series) #2 (previous indexer had 'Harvey Kurtzman ?'). Kitchen and Buhle assert that “Harvey Kurtzman wrote every word from front to back” of this issue (2009, 83).
_________
Reference:

Kitchen, Denis, and Paul Buhle. 2009. The Art of Harvey Kurtzman: The Mad Genius of Comics. New York: Abrams ComicArts.
[untitled]

Promotional Material (from Publisher)  on  Interior Page(s)
Credits
?
?
typeset
Subject Matter
E.C. Comics
House ad for the Picture Stories books.
Reprinting
 
Miscellaneous
0.5
Thumbnail cover reproductions of Picture Stories from the Bible Complete Old Testament, Picture Stories of the Bible Complete New Testament, Picture Stories from Science #2, and Picture Stories from World History #2. Right side of page.
[untitled]

Letters Page  on  Interior Page(s)
Credits
?
typeset
Subject Matter
Introduction of the E.C. Fan-Addict Club.
Reprinting
 
Miscellaneous
1
No letters published in this issue.
Script credit from The Mad Archives (DC, 2002 series) #2.
Collector's Item Dept.

Story  on  Interior Page(s)
Subject Matter
humorous
Look what I have!
A man brings home a new puppy that likes to chew things.
Reprinting
FlagMargie Comics #44 published December 1948
 
Miscellaneous
1
The first panel contains text lacking in the original publication noting that this and the following 5 pages are reprints.

Marie Severin’s statement that “[Harvey] Kurtzman colored his own art, especially on covers” (see Indexer Notes for this issue’s cover) suggests that Kurtzman colored stories that he drew, albeit perhaps less consistently than he colored his cover art.
[untitled]

Story  on  Interior Page(s)
Subject Matter
humorous
I--have an egg!!
A man has an egg he can't crack.
Reprinting
FlagGay Comics #34 published October 1948
was [untitled] [Story on Interior Page(s)]
 
Miscellaneous
1
Marie Severin’s statement that “[Harvey] Kurtzman colored his own art, especially on covers” (see Indexer Notes for this issue’s cover) suggests that Kurtzman colored stories that he drew, albeit perhaps less consistently than he colored his cover art.
[untitled]

Story  on  Interior Page(s)
Subject Matter
humorous
Climbing over Rocky Mountain...
A man discovers a beautiful lake in the mountains.
Reprinting
FlagJoker Comics #33 published September 1948
 
Miscellaneous
1
Marie Severin’s statement that “[Harvey] Kurtzman colored his own art, especially on covers” (see Indexer Notes for this issue’s cover) suggests that Kurtzman colored stories that he drew, albeit perhaps less consistently than he colored his cover art.
[untitled]

Story  on  Interior Page(s)
Subject Matter
humorous
This toaster shoots the toast up too high!
A man's toaster shoots the toast too high.
Reprinting
FlagPatsy Walker #21 published March 1949
was [untitled] [Story on Interior Page(s)]
 
Miscellaneous
1
Marie Severin’s statement that “[Harvey] Kurtzman colored his own art, especially on covers” (see Indexer Notes for this issue’s cover) suggests that Kurtzman colored stories that he drew, albeit perhaps less consistently than he colored his cover art.
[untitled]

Story  on  Interior Page(s)
Subject Matter
humorous
My friend sings!
A man's friend loves to sing.
Reprinting
FlagGay Comics #36 published February 1949
 
Miscellaneous
1
Marie Severin’s statement that “[Harvey] Kurtzman colored his own art, especially on covers” (see Indexer Notes for this issue’s cover) suggests that Kurtzman colored stories that he drew, albeit perhaps less consistently than he colored his cover art.
[untitled]

Story  on  Interior Page(s)
Subject Matter
humorous
I can flip an egg any way!
A man can flip eggs any way.
Reprinting
FlagNellie the Nurse Comics #16 published December 1948
 
Miscellaneous
1
Marie Severin’s statement that “[Harvey] Kurtzman colored his own art, especially on covers” (see Indexer Notes for this issue’s cover) suggests that Kurtzman colored stories that he drew, albeit perhaps less consistently than he colored his cover art.
Smilin' Melvin!

Story  on  Interior Page(s)
Subject Matter
humorous
Smilin' Melvin; Upwind Johnson; Thatstuff
A parody of the aviation comic strip Smiling Jack.
Reprinting
FlagInside Mad #124 published November 1955
as Smilin' Melvin! [Story on Interior Page(s)]
FlagTales Calculated to Drive You Mad #3 published January 1998
as Smilin' Melvin! [Story on Interior Page(s)]
 
Miscellaneous
7
May be first use of the word "Veeble-fetzer."
They Claim This Coupon Brings You "Good Luck"

Advertisement  on  Interior Page(s)
Credits
?
?
?
typeset
?
Reprinting
 
Miscellaneous
1
An ad for the International Correspondence Schools of Scranton, PA.
Television Bank

Advertisement  on  Interior Page(s)
Credits
?
?
?
typeset
?
Subject Matter
An ad for Seagee Company's coin bank with an illuminated projection window.
Reprinting
 
Miscellaneous
1
Inside back cover.
Men! Women! Take Orders for Famous Nylons Guaranteed 9 Mos.

Advertisement  on  Interior Page(s)
Credits
?
? (photograph)
? (photograph)
typeset
?
Reprinting
 
Miscellaneous
1
An ad for salesmen for the Wil-Knit Hosiery Company in Greenfield, Ohio.
Back cover

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