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Issue: Mad #53
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Title:
Variant: unnamed
Rating:
Publisher: FlagEC
Brand: none
Indicia Publisher: E.C. Publications Inc.
On Sale Date: (not set)
Volume: 1
Pages: 52
ISBN: none
UPC/EAN: none
Price: $0.25 USD
Indicia Frequency:
Content Items: 27 (16 stories, 1 cover)
Editor(s): Albert B. Feldstein
Disclose Notes:  
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Publication Type: Comic Book
Color: color (#1-23, 400-550); color cover with black & white interior (#24-399)
Dimensions: standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock: glossy cover
Binding: saddle-stitched
Publishing Format: Was Ongoing Series
Format Notes:  
Disclose Reprinted In0
There is currently no data for this Issue being reprinted anywhere.
Disclose Reprinted From0
There is currently no data for this Issue being reprinted from anywhere.
Disclose Images1
Cover, Front
Original Artwork
Digital Edition
Adult Image
Title Page
Indicia on this Page
 
 
Assets0
 
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Special Leap Year Issue

Illustration  on  Cover, Front
Credits
Kelly Freas (painted, signed)
Kelly Freas (painted, signed)
Kelly Freas (painted, signed)
Subject Matter
humorous
Alfred E. Neuman
Alfred E. Neuman
Alfred leaps the Grand Canyon.
Reprinting
 
Miscellaneous
1
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...Fleischman's Makes You A Big Guy!

Illustration  on  Interior Page(s)
Credits
?
Kelly Freas (painted, signed)
Kelly Freas (painted, signed)
typeset
Subject Matter
humorous
Parody of Fleischmann's Whiskey ad, using a midget and normal size bottle of whiskey.
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Miscellaneous
1
inside front cover
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Departments

Foreword, Introduction, Preface, Afterword  on  Interior Page(s)
Credits
?
various (see Notes)
various (see Notes)
typeset
Subject Matter
Vital Features
table of contents
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Miscellaneous
1
Art is from various stories in this issue.
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For St. Valentine's Day...

Promotional Material (from Publisher)  on  Interior Page(s)
Credits
?
? (photo)
? (photo)
typeset
Subject Matter
Son of MAD
House ad for 7th MAD paperback book.
Reprinting
 
Miscellaneous
0.33
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If Your Latest Flame Is Too Much For You Give Her A Subscription To MAD

Promotional Material (from Publisher)  on  Interior Page(s)
Credits
?
typeset
Subject Matter
MAD Magazine
House ad for subscriptions.
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Miscellaneous
0.17
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Random Samplings of Reader Mail

Letters Page  on  Interior Page(s)
Credits
Albert B. Feldstein; George Stevens; Joel Kellmanson; Richard Lockwood; Michael Culling; Sam Schulman; Mike Decklinger; William Moorhead; Monty Stickles; Laurence Windsor, Jr.; Bill Hersey; Ray Tackett; Louise Ann Simon
Joe Orlando; Kelly Freas; George Woodbridge
Joe Orlando; Kelly Freas; George Woodbridge
typeset
Subject Matter
Letters Dept.
Moxie Cowznofsky
Letters of comment, many about issue #51.
Reprinting
 
Miscellaneous
0.75
Art is excerpts from previous issues, except for image of US postage stamp commemorating dental health, which 2 readers note has a girl who resembles Moxie Cowznofsky.
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A St. Valentine's Day Heartbreaker!

Promotional Material (from Publisher)  on  Interior Page(s)
Credits
?
Norman Mingo (painted)
Norman Mingo (painted)
typeset
Subject Matter
Alfred E. Neuman
Alfred E. Neuman
House ad for pinups suitable for framing.
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Miscellaneous
0.17
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Statement of the Ownership, Management, Circulation, Etc.

Statement of Ownership  on  Interior Page(s)
Credits
William M. Gaines
typeset
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Miscellaneous
0.25
Dated August 28, 1959. No circulation figures given.
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If You're Worried About Being Caught This Leap Year...

Promotional Material (from Publisher)  on  Interior Page(s)
Credits
?
? (photo)
? (photo)
typeset
Subject Matter
MAD hardcover books
House ad for MAD For Keeps and MAD Forever.
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Miscellaneous
0.33
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Personalized Merchandising

Story  on  Interior Page(s)
Credits
Frank Jacobs
Bob Clarke
Bob Clarke
typeset
Subject Matter
humorous
What's In A Name Brand Dept.
Floyd Patterson
How brands could be matched to the celebrities who endorse them.
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Miscellaneous
4
Brands include: Hoffa (tennis) rackets, Miles Davis (blows cool) air conditioners, Lombardo canned corn, Mansfield Thirty 8 autos, Rayburn (stereo) speakers, Nellie Fox White Sox, and Adlai (will not run) nylons.
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Breakfast At Liggett's

Story  on  Interior Page(s)
Credits
Don Martin (signed)
Don Martin (signed)
Don Martin (signed)
typeset
Subject Matter
humorous
Don Martin Dept.
A diner cook has an odd way of preparing scrambled eggs.
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Miscellaneous
2
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MAD's Tips On Highway Safety

Story  on  Interior Page(s)
Credits
Tom Koch
George Woodbridge (signed)
George Woodbridge (signed)
typeset
Subject Matter
humorous
Route Of All Evil Department
The wrong ways to implement common safe driving tips.
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Miscellaneous
2
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New Movie Monsters From Madison Avenue

Story  on  Interior Page(s)
Credits
E. Nelson Bridwell
Wallace Wood (signed)
Wallace Wood (signed)
typeset
Subject Matter
humorous
It Came From Outta The Ad Space Dept.
Ideas for horror movies based on current advertising campaigns.
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Miscellaneous
3
Campaigns lampooned are Charles Atlas's bodybuilding, Armstrong tires, Stripe toothpaste, the Living Bra, Simmons mattresses, Green Giant vegetables, and Seagram’s Seven Whiskey.
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What Would Happen If Teenagers Ran The Country

Story  on  Interior Page(s)
Credits
Dave Berg (signed)
Dave Berg (signed)
Dave Berg (signed)
typeset
Subject Matter
humorous
Red, White, And Blue-Jeans Dept.
Alfred E. Neuman; Leonard Bernstein, Jr.
A look at the progression of events if teenagers ran the world, resulting in adults acting like teenagers and MAD publishing an article titled "What Would Happen If Adults Ran The Country."
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Miscellaneous
4
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The Rifle, Man!

Story  on  Interior Page(s)
Credits
Nick Megliola
Mort Drucker (signed)
Mort Drucker (signed)
typeset
Subject Matter
humorous
Breech of Premise Dept.
Lucas; Lucas's son; Annie Oakley
After a typical day of killin' folk, Lucas's wife comes to town and kills him because his TV show ratings were higher than hers.
Reprinting
 
Miscellaneous
4
Parody of the TV show "The Rifleman."
Writer credit from "Totally MAD" CD collection.
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MAD's Society Page

Story  on  Interior Page(s)
Credits
Larry Siegel
Bob Clarke (signed)
Bob Clarke (signed)
typeset
Subject Matter
humorous
Black-And-Blue Bloods Dept.
Stephanie Duprey; Napoleon VII; Elizabeth Ann Sessingfors; Major General Francis Nottingham; Daphne Aldershot; Augustine Snootpelt; Zelda Zyttzger; Sparky Gahagan; Goldie Zelch; BooBoo Adair; Sophie Phoebe Pletz
Comparing a typical newspaper society page to what it might look like if it were about common people.
Reprinting
 
Miscellaneous
3
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Changing History For Commercial TV

Story  on  Interior Page(s)
Credits
Larry Siegel
Joe Orlando
Joe Orlando
typeset
Subject Matter
humorous
Pull The Plug Dept.
President Abraham Oldsmobile; Ralph Waldo Motorola; J. Edgar Electrolux; Nicolaus Copernicus; Mrs. Copernicus; Lizzie Sealtest; General George Custer; Sir Kleenex; Mr. Jamison; Benjamin Franklin; John Allstate; Wild Bill Hickok
How TV shows would corrupt history if sponsors carefully changed the names of people and places to expunge any hint of their competitors.
Reprinting
 
Miscellaneous
4
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Valentines To People We've Fallen Out of Love With

Story  on  Interior Page(s)
Credits
Frank Jacobs
Mort Drucker (signed)
Mort Drucker (signed)
typeset
Subject Matter
humorous
Change of Heart Dept.
Fidel Castro; Elizabeth Taylor; Eddie Fisher; Earl Long; Gary Crosby; Dennis Crosby; Phillip Crosby; Lindsay Crosby; Elvis Presley; Jack Paar; Jerry Lewis; Dean Martin; Marlon Brando; Zsa Zsa Gabor ?; Brigitte Bardot ?; Imogene Coca; Sid Caesar
Valentines from the public to people we would mostly like to forget about.
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Miscellaneous
2
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Balcony Scene

Story  on  Interior Page(s)
Credits
Don Martin (signed)
Don Martin (signed)
Don Martin (signed)
Subject Matter
humorous
Don Martin Dept.
A princess grows a flower in a strange location.
Reprinting
 
Miscellaneous
1
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MAD Goes To An Alfred Hatchplot Movie

Story  on  Interior Page(s)
Credits
Larry Siegel
Wallace Wood (signed)
Wallace Wood (signed)
typeset
Subject Matter
humorous
Murder Will Out-Sell Dept.
Sheldon Getzoff; Mrs. Getzoff; Alfred Hatchplot (lots of cameos); Sidney Zinn [Melvin]
In a case of mistaken identity, Sheldon is hounded by secret agents trying to kill him in a cross-country chase.
Reprinting
 
Miscellaneous
4
Uses scenes from Alfred Hitchcock's "North By Northwest."
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Modern Sources of Untapped Energy

Story  on  Interior Page(s)
Credits
Sy Reit
George Woodbridge (signed)
George Woodbridge (signed)
typeset
Subject Matter
humorous
More Power To You Dept.
Power derived from various sources of modern human activity.
Reprinting
 
Miscellaneous
3
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Skiing

Story  on  Interior Page(s)
Credits
Dave Berg
Bob Clarke (signed)
Bob Clarke (signed)
typeset
Subject Matter
humorous
Runners-Up Dept.
Problems of skiing, MAD's tips for skiing, and new uses for your skis after you quit.
Reprinting
 
Miscellaneous
4
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Hazards of Illuminated Signs

Story  on  Interior Page(s)
Credits
Sy Reit
Joe Orlando
Joe Orlando
typeset
Subject Matter
humorous
Light Switch Dept.
Examples of messages that get corrupted when lights burn out on illuminated signs.
Reprinting
 
Miscellaneous
4
Advertising slogans from the following are used:
TWA Airlines, Westinghouse Appliances, Ivory Soap, Winston Cigarettes, Schlitz Beer, Chock Full O' Nuts Coffee, Cunard Lines Cruises, Listerine Mouth Wash, MAD Magazine, Viceroy Cigarettes.
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Down On Wall Street

Story  on  Interior Page(s)
Credits
Don Martin (signed)
Don Martin (signed)
Don Martin (signed)
typeset
Subject Matter
humorous
Don Martin Dept.
A doctor reads a man's tongue as if it were a stock ticker tape.
Reprinting
 
Miscellaneous
1
Disclose
Marvin Talks About "Small Cars"

Filler  on  Interior Page(s)
Credits
?
?
?
typeset
Subject Matter
humorous
Marginal Marvin Dept.
Marginal Marvin
Marvin makes a few jokes about the controversy over auto engines in the rear vs. front.
Reprinting
 
Miscellaneous
0
Appears in the margins of 22 pages.
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Now...The Chiselers At MAD Present A Real Bust!

Promotional Material (from Publisher)  on  Interior Page(s)
Credits
?
Lester Krauss (photo); Bill Elder; ?
Lester Krauss (photo); Bill Elder; ?
typeset
Subject Matter
Alfred E. Neuman bust
Konrad Strainer
House ad for china bust of Alfred E. Neuman.
Reprinting
 
Miscellaneous
1
In addition to a photo of the bust, a retouched excerpt of art of Konrad Strainer from "Medical" is used.
Inside back cover.
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Nikita Khrushchev Says: "It Was Easy As Borscht Taking Kossacolor Pictures Like These!"

Story  on  Interior Page(s)
Credits
?
Kelly Freas (painted, signed)
Kelly Freas (painted, signed)
Kelly Freas (painted, signed)
typeset
Subject Matter
humorous
Kossacolor film
Nikita Khrushchev; Mrs. Khrushchev; Rada Khrushchev; Alexi Khrushchev; Julia Khrushchev; Admiral Rickover
Nikita Khrushchev shows how easy it is to take highly detailed pictures of military installations with Kossacolor film.
Reprinting
 
Miscellaneous
1
Parody of Kodacolor film ad.
Back cover.

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