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Issue: Mad #77
Disclose Detail
Title:
Variant: unnamed
Rating:
Publisher: FlagEC
Brand: none
Indicia Publisher: E.C. Publications Inc.
On Sale Date: 12/27/1962
Volume: 1
Pages: 52
ISBN: none
UPC/EAN: none
Price: $0.25 USD
Indicia Frequency:
Content Items: 28 (17 stories, 1 cover)
Editor(s): Al Feldstein [as Albert B. Feldstein] (credited)
Disclose Notes: On-sale date from 1962 Periodicals, Copyright Office, Library of Congress.
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Disclose Format
Publication Type: Comic Book
Color: color (#1-23, 400-550); color cover with black & white interior (#24-399)
Dimensions: standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock: glossy cover
Binding: saddle-stitched
Publishing Format: Was Ongoing Series
Format Notes:  
Disclose Reprinted In0
There is currently no data for this Issue being reprinted anywhere.
Disclose Reprinted From0
There is currently no data for this Issue being reprinted from anywhere.
Disclose Images1
Cover, Front
Original Artwork
Digital Edition
Adult Image
Title Page
Indicia on this Page
 
 
Assets0
 
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[untitled]

Illustration  on  Cover, Front
Subject Matter
humorous
Alfred E. Neuman
Alfred inverts the old William Tell fable, placing an arrow on his head while someone tries to hit it with an apple.
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Miscellaneous
1
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We're Looking For Idiots Who Like to Draw

Photo Story  on  Interior Page(s)
Credits
typeset
Subject Matter
humorous
Parody of Famous Artists School print ads; twelve famous, if morally questionable, artists seek students to exploit.
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Miscellaneous
1
Inside front cover.
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Departments

Table of Contents  on  Interior Page(s)
Credits
?
various (see Notes)
various (see Notes)
typeset
Subject Matter
Vital Features
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Miscellaneous
1
Art is excerpts from this issue.
Includes a quote attributed to Alfred E. Neuman: "One big reason you see so many kids running around the streets at night is that they're afraid to stay home alone!"
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Random Samplings of Reader Mail

Letters Page  on  Interior Page(s)
Credits
? (photo)
? (photo)
typeset
Subject Matter
Letters Dept.
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Miscellaneous
0.75
Letters from Michael Kernan, Cynthia Murphy, and Morgan Wright.
Photos of cats and dogs posed with MAD magazines from Dainow, Kallay, 24th Helicopter APO, Winborn, Erickson, and Colangelo.
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[untitled]

Statement of Ownership  on  Interior Page(s)
Credits
William M. Gaines
typeset
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Miscellaneous
0.25
Filed October 1, 1962. Listed owners E.C. Publications, 850 Fifth Avenue, New York, 22, NY; Premier Corporation of America, 1410 Broadway, New York, 18, NY; Botany Industries, 717 Fifth Avenue, New York, 22, NY; A.M. Sonnabend, 464 Commonwealth Avenue, Boston, Mass; Frank G. Binswanger, 1420 Walnut Street, Philadelphia, 02, PA; Arnold Saltzman, 1410 Broadway, New York, 18, NY; Michael Daroff, 717 Fifth Avenue, New York, 22, NY. Listed publisher William M. Gaines; listed editor Albert B. Feldstein. Total distribution 1,293,705.
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If You Enjoy Hilarious Take-Offs You'll Love...

Promotional Material (from Publisher)  on  Interior Page(s)
Credits
?
? (photo)
? (photo)
typeset
Subject Matter
Mad Paperbacks
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Miscellaneous
0.3
House ad for MAD paperback books.
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Below Cost!

Promotional Material (from Publisher)  on  Interior Page(s)
Credits
?
typeset
Subject Matter
Alfred E. Neuman
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Miscellaneous
0.05
House ad for pinups suitable for framing.
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The Bust Is Yet to Come!

Promotional Material (from Publisher)  on  Interior Page(s)
Credits
?
? (photo)
? (photo)
typeset
Subject Matter
Alfred E. Neuman bust
Alfred E. Neuman
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Miscellaneous
0.15
House ad for china bust of Alfred E. Neuman.
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You'll Never be Starved for Laughs

Promotional Material (from Publisher)  on  Interior Page(s)
Credits
?
? (photo)
? (photo)
typeset
Subject Matter
Mad Magazine
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Miscellaneous
0.25
House ad for subscriptions to MAD Magazine.
Photo is of a skull.
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This Book Banned in Boston?

Promotional Material (from Publisher)  on  Interior Page(s)
Credits
?
? (photo)
? (photo)
typeset
Subject Matter
A Golden Trashery of Mad
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Miscellaneous
0.25
House ad for hardcover MAD book.
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Mad's 1963 All-Inclusive Magazine Calendar

Story  on  Interior Page(s)
Credits
typeset
Subject Matter
humorous
Palming Off the Dates Dept.
Abraham Lincoln; George Washington; Alfred E. Neuman; Santa Claus
Calendar pages geared to the readers of various niche magazines.
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Miscellaneous
4
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Dr. Jekyll and Mr. Hyde

Story  on  Interior Page(s)
Subject Matter
humorous
Don Martin Dept.
The doctor's latest formula does nothing - - to him.
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Miscellaneous
2
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Hollywood Surplus Sale

Story  on  Interior Page(s)
Credits
typeset
Subject Matter
humorous
Lights, Camera, Auction Dept.
Sale ads for props left over from old Hollywood films.
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Miscellaneous
4
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Speaking From Pictures

Photo Story  on  Interior Page(s)
Credits
Gerald Gardner (credited)
? (photo)
? (photo)
typeset
Subject Matter
humorous
Freedom With Speech Dept.
Jacqueline Kennedy; Richard Nixon; Willy Brandt; Dwight Eisenhower; Mamie Eisenhower; Fidel Castro; John Kennedy; Nikita Khrushchev; Hassa Al Sudairi
Humorous captions are added to U.P.I. wire photos to satirical effect.
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Miscellaneous
2
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If Five Comic Strip Cartoonists Interpreted the Age-Old Riddle: "Why Did the Chicken Cross the Road?"

Story  on  Interior Page(s)
Credits
typeset
Subject Matter
humorous
Fowl Play Dept.
Snoopy; Charlie Brown; Lucy Van Pelt; Frieda; Linus Van Pelt; Pig Pen; Mark Trail; B.C.; Thor; Marcia Mason; Ira Brom; Lester Larson; Francine; Arthur Strimm
If the riddle "Why did the chicken cross the road?" was the plot idea for a daily strip of Peanuts, Mark Trail, B.C., Miss Peach or Jules Feiffer’s panel.
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Miscellaneous
3
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Spy Vs. Spy

Story  on  Interior Page(s)
Subject Matter
humorous
Joke & Dagger Dept.; Spy Vs. Spy
The Black Spy; The White Spy
The Black Spy steals blueprints of the White Spy's new device; the Black Spy uses a magnet on the White Spy's dumbbell.
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Miscellaneous
1
Credit is also in Morse Code as "By Prohias".
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Letters That Cross in the Mail

Story  on  Interior Page(s)
Credits
typeset
Subject Matter
humorous
Postal-Mortems Dept.
Various people send off hot-headed letters, only to receive letters just after that make them regret their actions.
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Miscellaneous
2
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The Defensers

Story  on  Interior Page(s)
Credits
typeset
Subject Matter
humorous
Dribble Across the Court Dept.
E.G. Marshall [as Lawrence Pressedham]; Robert Reed [as Kenny Pressedham]; Raymond Burr [as Perry Mason]; Polly Rowles [as Helen Donaldson]
In a parody of the television series "The Defenders," a father and son law firm lose all of their cases due to their arrogance and incompetence.
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Miscellaneous
5
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Yacht Flags for the Home

Story  on  Interior Page(s)
Credits
?
typeset
Subject Matter
humorous
Standards of Living Dept.
Yacht style flags that proclaim various household events.
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Miscellaneous
2
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Spy Vs. Spy Vs. Spy

Story  on  Interior Page(s)
Subject Matter
humorous
Joke & Dagger Dept.; Spy Vs. Spy
The Black Spy; The White Spy; The Gray Spy
Solving a jigsaw puzzle leads the two spies into the Gray Spy's trap; The Gray Spy traps the other two spies on a railroad crossing as a train approaches.
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Miscellaneous
1
Credit is also in Morse Code as "By Prohias".
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The Mad Guide to Astrology

Story  on  Interior Page(s)
Credits
typeset
Subject Matter
humorous
Proceed According to Planet Dept.
Elizabeth Taylor; Thomas E. Dewey; Harry S. Truman; Dean Martin; Edd Byrnes; Louella Parsons; Tuesday Weld; Ed Sullivan; Princess Grace Kelly; Frank Sinatra; Senator Barry Goldwater; Jimmy Hoffa; Quincy J. Aukwell; Zelda Aukwell
Satirical look at astrology and its dubious effect on life.
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Miscellaneous
4
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On a Summer's Afternoon

Story  on  Interior Page(s)
Credits
typeset
Subject Matter
humorous
Don Martin Dept.
A wife tries to help a man conceal his extended stomach.
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Miscellaneous
1
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The Lighter Side of Women

Story  on  Interior Page(s)
Credits
typeset
Subject Matter
humorous
Berg's Eye View Dept.
Series of cartoons exploring the foibles of females.
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Miscellaneous
4
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A Child's Garden of Weeds

Story  on  Interior Page(s)
Credits
typeset
Subject Matter
humorous
Corn Poem Dept.
Classic poems adapted to reflect modern situations.
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Miscellaneous
3
Poets represented are John McRot [John McCrae], John Masefink [John Masefield], Thomas Hoot [Thomas Hood], Henry W. Lungfellow [Henry Wadsworth Longfellow], Henry Wadsworth Lonsgswallow [Henry Wadsworth Longfellow], Robert W. Tsouris [Robert W. Service], Robert W. Servecorn [Robert W. Service], and Edgar A. Gassed [Edgar A. Guest].
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A Mad Look at Travel

Story  on  Interior Page(s)
Credits
typeset
Subject Matter
humorous
Tour De Farce Dept.
Contrasting travel in the nineteenth century and the twentieth century.
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Miscellaneous
6
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Because Owning Your Own Car is One Headache After Another

Illustration  on  Interior Page(s)
Credits
?
Lester Krauss (photo)
Lester Krauss (photo)
Lester Krauss (photo)
typeset
Subject Matter
humorous
Parody of Ford print ads; the hazards of car-ownership are outlined as a way to promote using taxis.
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Miscellaneous
1
Back cover.
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Mad Window Stickers

Promotional Material (from Publisher)  on  Interior Page(s)
Credits
?
typeset
Subject Matter
More Trash from Mad
Alfred E. Neuman
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Miscellaneous
1
House ad for special issue with bonus, on inside back cover.
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[untitled]

Photo Story  on  Interior Page(s)
Credits
?
? (photo)
? (photo)
? (photo)
typeset
Subject Matter
humorous
That's just the ticket - one of the many nuisances that prove you can't a-Ford to own a car.
Parody of Ford Motor Company ads for fictitious Associated Taxi Companies of America.
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Miscellaneous
1
back cover

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