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Issue: Mad #78
Publication Date: April 1963
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Disclose Detail
Issues: #78 of 550 Issues (594 Printings)
Title:
Is Variant Variant: 25¢ Cover Price
Rating:
Publisher: FlagEC
Brand: none
Indicia Publisher: E.C. Publications Inc.
On Sale Date: 02/12/1963
Volume: 1
Pages: 52
ISBN: none
UPC/EAN: none
Price: $0.25 USD
Indicia Frequency:
Content Items: 0 (0 stories, 0 covers)
28 (16 stories, 1 cover) from base issue
Editor(s): Al Feldstein [as Albert B. Feldstein] (credited)
Disclose Notes: On-sale date from 1963 Periodicals, Copyright Office, Library of Congress.
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Disclose Format
Publication Type: Comic Book
Color: color (#1-23, 400-550); color cover with black & white interior (#24-399)
Dimensions: standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock: glossy cover
Binding: saddle-stitched
Publishing Format: Was Ongoing Series
Format Notes:  
Disclose Variants2
Disclose Reprinted In0
There is currently no data for this Issue being reprinted anywhere.
Disclose Reprinted From0
There is currently no data for this Issue being reprinted from anywhere.
Disclose Images1
Cover, Front
Original Artwork
Digital Edition
Adult Image
Title Page
Indicia on this Page
 
 
Assets0
 
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Disclose Content Items (28 total)
Disclose Issue Images
Help Stamp Out Mad

Illustration  on  Cover, Front from base issue
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Character(s): Alfred E. Neuman
Synopsis: Alfred goes overboard with an ink pad stamp.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
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Nippo...the Lighter That's Giving Zippo the Works

Illustration  on  Interior Page(s) from base issue
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
Synopsis: Japan comes out with a cheap imitation of the Zippo cigarette lighter.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Inside front cover.
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Departments

Table of Contents  on  Interior Page(s) from base issue
Credits
Writer(s): ?
Penciller(s): various (see Notes)
Inker(s): various (see Notes)
Letterer(s): typeset
Subject Matter
Feature(s): Vital Features
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Art is excerpts from this issue.
Includes a quote attributed to Alfred E. Neuman: "If Communism is such a big success, why don't they put up a 'picture window' instead of an 'iron curtain'?
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Random Samplings of Reader Mail

Letters Page  on  Interior Page(s) from base issue
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Feature(s): Letters Dept.
Character(s): Dave Berg (photo)
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Letters of comment and 2 photos from readers: Mark Tarka, Alvin Cooper, Tom Reid, Jim Driskell, Bat Quinlan, Jerry Goldsmith, Chris Wilson, Allen Danziger, Tony Mendez, S.D.G., Cheryl Noll, Kenneth Schiff, John Dorgan, Bill Garcia, and Jerry Stimmel.
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Enjoy our Successful Lunacy Probe

Promotional Material (from Publisher)  on  Interior Page(s) from base issue
Credits
Writer(s): ?
Penciller(s): ? (photo)
Inker(s): ? (photo)
Letterer(s): typeset
Subject Matter
Feature(s): Mad Paperbacks
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.3
Disclose Notes: House ad for MAD paperback books.
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No Longer Available!

Promotional Material (from Publisher)  on  Interior Page(s) from base issue
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Character(s): Alfred E. Neuman
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.05
Disclose Notes: House ad for pinups suitable for framing.
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Would You Recognize China?

Promotional Material (from Publisher)  on  Interior Page(s) from base issue
Credits
Writer(s): ?
Penciller(s): ? (photo)
Inker(s): ? (photo)
Letterer(s): typeset
Subject Matter
Feature(s): Alfred E. Neuman bust
Character(s): Alfred E. Neuman
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.15
Disclose Notes: House ad for china bust of Alfred E. Neuman.
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You Don't Have to Go Begging

Promotional Material (from Publisher)  on  Interior Page(s) from base issue
Credits
Writer(s): ?
Penciller(s): ? (photo)
Inker(s): ? (photo)
Letterer(s): typeset
Subject Matter
Feature(s): Mad Magazine
Synopsis: House ad for subscriptions to MAD Magazine.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.25
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The Book Is Better Than the Picture!

Promotional Material (from Publisher)  on  Interior Page(s) from base issue
Credits
Writer(s): ?
Penciller(s): ? (photo)
Inker(s): ? (photo)
Letterer(s): typeset
Subject Matter
Feature(s): A Golden Trashery of Mad
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.25
Disclose Notes: House ad for hardcover MAD book.
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Drawn-Out Dramas

Illustration  on  Interior Page(s) from base issue
Subject Matter
Genres: humorous
Feature(s): Marginal Thinking Dept.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0
Disclose Notes: Humorous margin illustrations appearing on 13 pages of the magazine.
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East Side Story

Story  on  Interior Page(s) from base issue
Credits
Penciller(s): ? (photo)
Inker(s): ? (photo)
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): U.N., the Night, and the Music Dept.
Character(s): Nikita Khrushchev; Josip Broz Tito; Fidel Castro; Adlai Stevenson; Charles DeGaulle; John Kennedy; Mao-Tse Tung; Barry Goldwater; Władysław Gomułka; Harold Macmillan; Chiang Kai-shek; Antonio Segni; Frank Sinatra (cameo); Nina Khrushchev
Synopsis: World politics and political debate centered at the United Nations complex, presented as a musical fashioned after the film "West Side Story".
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 9
Disclose Notes: Mort Drucker's drawings are superimposed on actual photographs of the United Nations New York City complex. No photo credit is listed.
There is one other leader of a Communist Bloc country still unidentified, a short man with black hair and a large nose.
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The Suicide

Story  on  Interior Page(s) from base issue
Subject Matter
Genres: humorous
Feature(s): Don Martin Dept.
Synopsis: A woman tries to drown herself.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
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How Parents Guess Wrong About Their Kids' Future Careers

Story  on  Interior Page(s) from base issue
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Great Oafs From Little Acorns Grow Dept.
Synopsis: Parents see their children exhibit certain behavior and predict, incorrectly, the child's future.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 3
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Spy Vs. Spy

Story  on  Interior Page(s) from base issue
Subject Matter
Genres: humorous
Feature(s): Joke & Dagger Dept.; Spy Vs. Spy
Character(s): The Black Spy; The White Spy
Synopsis: The White Spy uses a paddle ball to assault the Black Spy; the Black Spy rolls a diving board away from the pool just as the While Spy jumps.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Also credited in Morse code as "By Prohias".
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Future Group-Comparison Tests

Story  on  Interior Page(s) from base issue
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): With No Reimers or Reason Dept.
Character(s): Ed Reimers
Synopsis: Commercial product comparison tests are taken to absurd lengths.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 4
Disclose Notes: Couple in the Allstate comparison group is drawn as the couple from Grant Wood's "American Gothic" painting.
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Speaking From Pictures

Photo Story  on  Interior Page(s) from base issue
Credits
Penciller(s): UPI (photograph)
Inker(s): UPI (photograph)
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Freedom With Speech Dept.
Character(s): John Kennedy; Harry S. Truman; Dwight Eisenhower; Mamie Eisenhower; Nikita Khrushchev; Jacqueline Kennedy; Barry Goldwater; David Ben-Gurion
Synopsis: News wire photos with humorous captions added to satirize the pictured situation.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 2
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The Daily Monopoly

Text Story  on  Interior Page(s) from base issue
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Editorial "I" Dept.
Synopsis: Parody of a modern newspaper.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 3
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In a Men's Haberdashery

Story  on  Interior Page(s) from base issue
Subject Matter
Genres: humorous
Feature(s): Don Martin Dept.
Synopsis: A man takes his time selecting a handkerchief.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose
The Lighter Side of Dating

Story  on  Interior Page(s) from base issue
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Berg's Eye View Dept.
Synopsis: Series of cartoons examining and satirizing dating rituals.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 4
Disclose
The Darker Side of Telstar

Story  on  Interior Page(s) from base issue
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Spatial Delivery Dept.
Character(s): Vince Edwards [as Ben Casey]; David Ben-Gurion; Nikita Khrushchev [as Uncle Roskolnikov]; Dean Martin; Jerry Lewis; Robert Stack [as Eliot Ness]; Walter Cronkite
Synopsis: The good and bad points of the recently launched Telstar communications satellite are presented.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 3
Disclose
In the Klondike

Story  on  Interior Page(s) from base issue
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Don Martin Dept.
Synopsis: Two men meet on a narrow mountain pass and attempt to pass each other.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose
Modern Chess

Story  on  Interior Page(s) from base issue
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): One False Move Dept.
Synopsis: Modifying the rules of the game and the look of the pieces of chess to reflect modern warfare issues.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 4
Disclose
Spy Vs. Spy Vs. Spy

Story  on  Interior Page(s) from base issue
Subject Matter
Genres: humorous
Feature(s): Joke & Dagger Dept.; Spy Vs. Spy
Character(s): The Black Spy; The White Spy; The Gray Spy
Synopsis: The Gray Spy lures the other spies into attacking each other; the Gray Spy uses an ejection seat in a taxi cab.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Also credited in Morse code as "By Prohias".
Disclose
My First College Primer

Story  on  Interior Page(s) from base issue
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Old Format, Frosh Approach Dept.
Synopsis: Examples of various types of college students.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 3
Disclose
The Emergency

Story  on  Interior Page(s) from base issue
Credits
Writer(s): ?
Subject Matter
Genres: humorous
Feature(s): Fire! Dept.
Synopsis: A man attempts to use the fire emergency system in an office building.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose
If "Mardy" Were Made in Hollywood Today

Story  on  Interior Page(s) from base issue
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Playing For Bigger Steaks Dept.
Character(s): Ernest Borgnine [as Mardy]; Charlton Heston [as El Mardy]; Sophia Loren; Kirk Douglas; Marlon Brando; Yul Brynner; Agnes Morehead; Tony Curtis; Jack Palance; Ava Gardner; Brigitte Bardot; Joe Mantell [as Angie]; Loretta Young [as El Mardy's mother]; Nikita Khrushchev (cameo)
Synopsis: Remaking the 1955 film "Marty" as a multi-million dollar epic.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 4
Disclose
Thought You Could Discourage Us by Not Buying "Mad 'Twists' Rock 'n' Roll"?

Promotional Material (from Publisher)  on  Interior Page(s) from base issue
Credits
Writer(s): ?
Penciller(s): ? (photo)
Inker(s): ? (photo)
Letterer(s): typeset
Subject Matter
Feature(s): Mad record albums
Character(s): Alfred E. Neuman
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: House ad for "Fink Along with Mad" and other Mad record albums.
On inside back cover.
Disclose
Erase That Cowardice with Historic Old Croc

Illustration  on  Interior Page(s) from base issue
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
Character(s): John Wilkes Booth
Synopsis: Parody of magazine Old Crow whiskey ads; John Wilkes Booth uses Old Croc whiskey to get up enough courage to assassinate the President.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Back cover.

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