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Issue: Mad #123
Publication Date: December 1968
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Disclose Detail
Issues: #123 of 550 Issues (622 Printings)
Title:
Is Variant Variant: 1,376,485 Cover
Rating:
Publisher: FlagEC
Brand: object(PgSql\Result)#3 (0) { }
Indicia Publisher: E.C. Publications Inc.
On Sale Date: 10/10/1968
Volume: 1
Pages: 52
ISBN:
UPC/EAN: none
Price: $0.35 USD
Indicia Frequency:
Content Items: 0 (0 stories, 0 covers)
23 (17 stories, 1 cover) from base issue
Editor(s):  
Disclose Notes: On-sale date as corrected (typo in day) in the copyright application as listed in the Catalog of Copyright Entries, Periodicals, 1968, page 206, registration number B455856.
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Disclose Format
Publication Type: Comic Book
Color: color (#1-23, 400-550); color cover with black & white interior (#24-399)
Dimensions: standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock: glossy cover
Binding: saddle-stitched
Publishing Format: Was Ongoing Series
Format Notes:  
Disclose Variants4
Disclose Reprinted In0
There is currently no data for this Issue being reprinted anywhere.
Disclose Reprinted From0
There is currently no data for this Issue being reprinted from anywhere.
Disclose Images1
Cover, Front
Original Artwork
Digital Edition
Adult Image
Title Page
Indicia on this Page
 
 
Assets0
 
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Disclose Content Items (23 total)
Disclose Issue Images
Collect Them All!

Illustration  on  Cover, Front from base issue
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Character(s): Alfred E. Neuman
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Each issue cover appears to be stamped with a series number indicating there are 2,148,999 variants to the cover, one for each issue of the print run. However, collectors have found only 4 different numbers:
1,111,784,
1,112,362,
1,189,168, and
1,376,485.
Disclose
One Day in the Park 2

Story  on  Interior Page(s) from base issue
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Synopsis: A hippie carrying a "flower power" protest sign is seized and devoured by a carnivorous flower.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Inside front cover.
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[untitled]

Letters Page  on  Interior Page(s) from base issue
Credits
Letterer(s): typeset
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1.33
Disclose Notes: Among the letters is one from actor Brendan Boone, star of the television series "Garrison's Gorillas", and Mad contributor Larry Siegel, complaining that his credit was left off of the parody "Sik-Teen Magazine" in Mad #121.
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Why Not Have the Next Issue Sent Directly to Your Home?

Promotional Material (from Publisher)  on  Interior Page(s) from base issue
Credits
Writer(s): ?
Letterer(s): typeset
Subject Matter
Synopsis: A man has his subscription copy of Mad delivered to the desert island he's marooned on.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.67
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Adventures of The Red Baron or Happiness ist ein Kleine Kaput Beagle

Story  on  Interior Page(s) from base issue
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Character(s): Snoopy [as The Famous World War I Flying Ace]; The Red Baron
Synopsis: Series of comic strips, drawn in the style of Charles Schulz, depicting the battles between Snoopy and The Red Baron from the German perspective.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 3
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Can a Lot

Story  on  Interior Page(s) from base issue
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Knight-Schtick Dept.
Character(s): Richard Harris [as Arthur King]; Vanessa Redgrave [as Vera Gwen]; Franco Nero [as Lance A. Clod]; David Hemmings [as Morbread]; Lawrence Naismith [as Merlyn M. Merlyn]
Synopsis: In a parody of the musical "Camelot," the president of a canned wax fruit corporation deals with the plots and drama of his board and his cheating wife.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 7
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Mad's Home Movies

Story  on  Interior Page(s) from base issue
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Scream Gems Dept.
Synopsis: Scenes from home movies of a family's less than memorable vacation.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 4
Disclose
The Lighter Side of High School Football

Story  on  Interior Page(s) from base issue
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Synopsis: Examples of the ridiculous side of high school football games and the people who attend them.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 5
Disclose
Mad About Fashion Fads

Text Story  on  Interior Page(s) from base issue
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Hem and Haw-Haw Dept.
Synopsis: Satirical essay in verse form about the fashion industry.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose
A Psychedelic Diary

Text Story  on  Interior Page(s) from base issue
Credits
Letterer(s): ?
Subject Matter
Genres: humorous
Feature(s): Round Trip Dept.
Synopsis: Pages from a diary recording the hallucinations of the author after sampling LSD.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 2
Disclose
Mad's Academy Awards for World Celebrities

Photo Story  on  Interior Page(s) from base issue
Credits
Penciller(s): ? (photo)
Inker(s): ? (photo)
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Award to the Wise-Guys Dept.
Character(s): Hubert Humphrey; Frank Sinatra; Mia Farrow; Ho Chi-Mihn; Adam Clayton Powell; Richard Nixon; Charles DeGaulle; Dean Rusk; George Romney; Nelson Rockefeller; Eugene McCarthy; H. Rap Brown; Dr. Timothy Leary
Synopsis: Awards are presented to celebrities in categories specifically designed to satirize real life events involving those celebrities.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 3
Disclose
Drawn Out Dramas

Cartoon  on  Interior Page(s) from base issue
Subject Matter
Genres: humorous
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0
Disclose Notes: Cartoons drawn into the margins of random pages.
Disclose
One Evening at the Health Club

Story  on  Interior Page(s) from base issue
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Synopsis: Two men open a health club steam cabinet and make a gruesome discovery.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
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A Mad Peek Behind the Scenes at a Service Station

Cartoon  on  Interior Page(s) from base issue
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Synopsis: Satirical look at the incompetence, dishonesty and lack of interest at a typical auto garage.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 2
Disclose
Spy Vs. Spy

Story  on  Interior Page(s) from base issue
Subject Matter
Genres: humorous
Character(s): The Black Spy; The White Spy
Synopsis: The Black Spy suckers the White Spy with a sound effects tape.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose
Free-Loader: The Magazine for Deadbeats

Story  on  Interior Page(s) from base issue
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Born Freebie Dept.
Synopsis: A niche magazine aimed at people dedicated to getting other people to pay for their lives.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 5
Disclose
More Effective Advertising Spaces

Story  on  Interior Page(s) from base issue
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Ad-Venture Dept.
Synopsis: Examples of advertising placement that would tie in with the individual situation.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 2
Disclose
On the Set

Story  on  Interior Page(s) from base issue
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Synopsis: A film director tries to compensate for the height disparity of his two actors.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose
Mad Mini-Vision: Jugg for the Defense

Story  on  Interior Page(s) from base issue
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Character(s): Carl Betz [as Clinton Jugg]; Stephen Young [as Bem Caldwell]
Synopsis: In a parody of the TV series "Judd for the Defense," a humorless attorney must represent the spoiled brat son of a prominent citizen.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 2
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Mad Mini-Vision: Mannecch

Story  on  Interior Page(s) from base issue
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Character(s): Mike Connors [as Mannecch]; Joseph Campanella [as Mr. Loot]
Synopsis: Parody of the TV series "Mannix"; a not so bright private detective bungles all the cases his corporate employers assign him.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 2
Disclose
Mad Mini-Vision: It Takes a Crook

Story  on  Interior Page(s) from base issue
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Character(s): Robert Wagner [as Wednesday Tuesday]; Malachi Throne [as Chief Nowhere]
Synopsis: In a parody of the TV series "It Takes a Thief," an amorous thief is extorted into acting as a field agent for a secret government agency, when he can stop chasing girls.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 2
Disclose
In What Battle Zone Are the Most Shocking Atrocities Being Committed?

Illustration  on  Interior Page(s) from base issue
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Synopsis: There's a battle being waged that's more bloody and vicious than the one in Vietnam.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Inside back cover.
Disclose
Scenes We'd Like to See

Story  on  Interior Page(s) from base issue
Credits
Letterer(s): typeset
Subject Matter
Genres: humorous
Character(s): Pinocchio; Jiminy Cricket; Dorothy; The Cowardly Lion; The Scarecrow; The Tin Woodsman; Peter Pan; Wendy Darling; Michael Darling
Synopsis: Three famous scenes from Pinocchio, The Wizard of Oz and Peter Pan with different, more gruesome resolutions.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Back cover.

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