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Issue: Archie Giant Series Magazine #153
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Title:
Variant: unnamed
Rating: Approved by the Comics Code Authority
Indicia Publisher: Archie Comic Publications Inc.
On Sale Date: 03/26/1968
Volume: none
Pages: 68
ISBN:
UPC/EAN: none
Price: $0.25 USD
Indicia Frequency: Approved by the Comics Code Authority
Content Items: 34 (10 stories, 1 cover)
Editor(s):  
Disclose Notes: On-sale date from 1968 Periodicals, page 28, Copyright Office, Library of Congress, registration number B449872. Copyright © Close-Up, Inc.
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Disclose Format
Publication Type: Comic Book
Color: color
Dimensions: standard Silver Age US; later standard Modern Age US
Paper Stock: glossy cover; newsprint interior
Binding: perfect bound; later saddle-stitched
Publishing Format: was ongoing series
Format Notes:  
Disclose Reprinted From0
There is currently no data for this Issue being reprinted from anywhere.
Disclose Images1
Cover, Front
Original Artwork
Digital Edition
Adult Image
Title Page
Indicia on this Page
 
 
Assets0
 
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[untitled]

Illustration  on  Cover, Front
Credits
?
Subject Matter
humorous, teen
Well, Archie, now that you've practiced decorating Veronica for the party, you should do a real groovy job on me!
Archie practices psychedelic body painting on Veronica.
Reprinting
 
Miscellaneous
1
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Stop Short Nails!

Advertisement  on  Interior Page(s)
Credits
?
? (illustrations); ? (photographs)
? (illustrations); ? (photographs)
typeset
? (ad agency)
Subject Matter
informational
Build them up - in minutes - into long, beautiful nails
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Miscellaneous
1
Inside front cover mail order ad for Magic Nail Formula #77 from Charles of Fifth Avenue, Inc., Mail Order Dept. AR-1, Box 98, Cedarhurst, New York.
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A "Lodge Original"

Story  on  Interior Page(s)
Credits
?
Subject Matter
humorous, teen
man in a mailbox; barefoot hippie
Oh, my goodness, Betty darling! I'm so sorry!
When the insinuation that the pranks Veronica pulls on Betty to keep her away from Archie are becoming stale and repetitive, Veronica takes it as a challenge.
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Miscellaneous
6
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[untitled]

Cartoon  on  Interior Page(s)
Credits
?
Subject Matter
humorous, sports, teen
caddy master
We just sent Archie out to caddy
Veronica waits for Archie's return from caddying for her father.
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Miscellaneous
1
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Here's a Whole Treasure Chest of Fun

Advertisement  on  Interior Page(s)
Credits
?
? (illustrations)
? (illustrations)
? (background)
typeset
? (ad agency)
Subject Matter
Throw your voice into trunks, behind doors...
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Miscellaneous
1
Mail order ad for novelties and practical jokes from Honor House Products Corp., Dept. 185GK37, Lynbrook, New York 11563.
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TV or Not TV

Story  on  Interior Page(s)
Credits
?
Subject Matter
humorous, teen
television producer; television studio workers
That face! That hair! That figure!
Veronica sets Betty up to star in a fake television commercial as an elaborate prank to humiliate her.
Reprinting
 
Miscellaneous
5
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Write This Way

Promotional Material (from Publisher)  on  Interior Page(s)
Credits
?
?
?
?
?
Subject Matter
for the brand new "Archie Groovy Stationery Kit"
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Miscellaneous
1
Mail order ad for Archie Groovy Stationery c/o Archie Comics, 1116 First Avenue, New York, New York 10021.
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Hidden Meanings

Story  on  Interior Page(s)
Credits
?
Subject Matter
childrens, humorous
Humph! It's not here!
Jinx can't find her dictionary.
Reprinting
FlagJughead with Archie Digest #67 [U.S. Cover Price] published March 1985
 
Miscellaneous
1
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The Non-Believers

Story  on  Interior Page(s)
Credits
?
Subject Matter
humorous, teen
Madame Zorbra;
I see you at a dance with a young...
Veronica scoffs at a fortune teller's prediction that Archie will be escorting Betty to the dance and not her.
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Miscellaneous
6
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100 Little Dolls All For $1.00

Advertisement  on  Interior Page(s)
Credits
?
? (illustration)
? (illustration)
? (background)
typeset
? (ad agency)
Subject Matter
childrens
Don't shake your head in disbelief!
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Miscellaneous
1
Mail order ad for dolls from The 100 Doll Company, Dept. 561, 285 Market Street, P.O. Box 90, Newark, New Jersey.
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Short Cut to Beauty

Text Article  on  Interior Page(s)
Credits
?
? (illustration)
? (illustration)
?
typeset
Subject Matter
informational
Short cut hair is "in" this year.
Article on how short hair is now fashionable for women.
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Miscellaneous
0.75
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[untitled]

Statement of Ownership  on  Interior Page(s)
Credits
typeset
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Miscellaneous
0.25
Filed October 1, 1967; Listed owners Archie Comics Publications Inc, Louis H. Silberkleit, John L. Goldwater, Maurice Coyne, all of 1116 First Avenue, New York, NY, 10021; Publisher Louis H. Silberkleit; Editor John L. Goldwater; Managing Editor Richard H. Goldwater; Total paid circulation, 12 month average: 248,421; Single issue nearest to filing date: 279,400.
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Achievement Award

Story  on  Interior Page(s)
Credits
?
?
Subject Matter
humorous, teen
I can get the money for the movie, Ronnie!
Inspired by Betty's example, Mr. Lodge decides to make Veronica do household chores to earn her money.
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Miscellaneous
6
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Free Star Photos!

Advertisement  on  Interior Page(s)
Credits
? [as Jeri Lawrence]
? (photographs)
? (photographs)
? (background)
typeset
? (ad agency)
Subject Matter
Hi! I'm Jeri Lawrence- Jeri of Hollywood!
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Miscellaneous
0.5
Mail order ad offering celebrity photos from Jeri of Hollywood, Dept. E-78, 7551 Melrose Avenue, Hollywood, California 90046.
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A Glamorous Gown for Your "Teen" Doll

Advertisement  on  Interior Page(s)
Credits
?
? (illustration)
? (illustration)
?
typeset
? (ad agency)
Subject Matter
She'll be the most glamorous and popular doll at the...
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Miscellaneous
0.5
Mail order ad for a gown for your teen doll (Barbie mentioned) from Dolly Darling, Dept. A-1, Box 3206, Norland Station, Miami, Florida 33169.
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[untitled]

Letters Page  on  Interior Page(s)
Credits
? (illustrations)
? (illustrations)
?
Subject Matter
It's just like I waved a magic wand!
Reprinting
 
Miscellaneous
2
Eight general interest letters from readers, with only initials used. Write your letters to Dear Betty 'n' Veronica c/o Archie Comics, 1116 First Avenue, New York, New York 10021.
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[untitled]

Cartoon  on  Interior Page(s)
Credits
?
?
Subject Matter
humorous, teen
Oh, Archie! This is the most beautiful view I've ever seen!
Archie takes Betty to see a majestic view of the ocean to gauge her reaction, in order to see if it would be good to take Veronica there.
Reprinting
 
Miscellaneous
1
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Dig This Crazy Offer!

Promotional Material (from Publisher)  on  Interior Page(s)
Credits
?
? (illustrations)
? (illustrations)
?
?
Subject Matter
Archie's Pals 'n' Gals
We'll send you a free copy of Archie's Pals 'n' Gals...
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Miscellaneous
1
Subscription ad for Archie's Pals 'n' Gals (Archie, 1952 series) offering a free bonus issue, 5 for the price of 4.
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Sunny Trip

Story  on  Interior Page(s)
Credits
?
Subject Matter
humorous, teen
jet pilot; jet co-pilot
I guess we'll have to cancel the beach bit today, Ronnie!
When rain washes out their beach date, Veronica puts Archie on her father's private jet and flies them to a beach that isn't soggy.
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Miscellaneous
3
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Free 50 4x5 Photos of Your Favorite Stars

Advertisement  on  Interior Page(s)
Credits
?
? (photographs)
? (photographs)
? (background)
?; typeset
? (ad agency)
Subject Matter
Hayley Mills (photograph); Richard Chamberlain (photograph)
An introductory offer to introduce you to the fabulous...
Reprinting
 
Miscellaneous
0.5
Mail order ad offering celebrity photos from Studio Photo Library, Dept. 47, 285 Market Street, Newark, New Jersey 07101.
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66 Piece Electric Slot Race Set

Advertisement  on  Interior Page(s)
Credits
?
? (illustration)
? (illustration)
?
typeset
? (ad agency)
Subject Matter
science and technology
What fun to have your own slot racing right in your own home.
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Miscellaneous
0.5
Mail order ad for a $4.95 slot car racing set from Honor House Products Corp., Dept. 185RA37, Lynbrook, New York 11563.
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The Celebrity

Story  on  Interior Page(s)
Credits
?
Subject Matter
humorous, teen
Chad Nero; hotel front desk clerk; contest winner; restaurant manager
I have all the autographs of the Donkeys, the Bed Bugs, and...
Tired of Veronica's bragging, Betty claims to know a famous teen idol. Then Veronica calls her bluff.
Reprinting
FlagJughead with Archie Digest #67 [U.S. Cover Price] published March 1985
FlagBetty & Veronica (Jumbo Comics) Double Digest #18 published April 1990
as The Celebrity [Story on Interior Page(s)]
 
Miscellaneous
6
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6 Hairpieces-in-One!

Advertisement  on  Interior Page(s)
Credits
?
? (illustrations)
? (illustrations)
?
typeset
? (ad agency)
Subject Matter
informational
Instant glamour. The "IN" Hairpiece for endless styles...
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Miscellaneous
0.5
Mail order ad for a hairpiece made from 100% beautiful Dynel from Go Go Tail, Dept. AW18, Box 484, East Orange, New Jersey 07017. Only $1.00 plus 25 cents handling and sending a hair sample.
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Polaris Nuclear Sub

Advertisement  on  Interior Page(s)
Credits
?
? (illustrations)
? (illustrations)
? (background)
typeset
? (ad agency)
Subject Matter
childrens, military
4 really small people
How proud you will be as commander of your own Polaris sub...
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Miscellaneous
0.5
Mail order ad for a $6.98 Polaris nuclear submarine from Honor House Products Corp., Dept. 185PS37, Lynbrook, New York 11563.
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Goodbye Ol' Paint...

Story  on  Interior Page(s)
Credits
?
Subject Matter
humorous, teen
Oliver (bowling alley manager)
Betty, darling! Will you be seeing Archie today?
Veronica sabotages Betty's date with Archie by using a sabotaged can of paint. So Jughead decides to sabotage Veronica's plans to replace Betty.
Reprinting
 
Miscellaneous
6
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Curiosity

Story  on  Interior Page(s)
Credits
?
Subject Matter
humorous, teen
Heads up! Hot stuff coming through!
Veronica behaves just as Jughead predicted, so she vows to show that the others can be just as predictable as she.
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Miscellaneous
5
A page of advertising is placed between story pages 2 and 3.
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It's the Longest Hip Huggin Hairdos

Advertisement  on  Interior Page(s)
Credits
?
? (illustration)
? (illustration)
?
typeset
? (ad agency)
Subject Matter
informational
Be swingingly different with this beautiful Dynel fall that...
Reprinting
 
Miscellaneous
0.5
Mail order ad for a glamour fall made from beautiful Dynel from M. D. Industries (aka Go Go Tail), Dept. AW-18, Box 348, East Orange, New Jersey 07017. Only $1.95 plus 25 cents handling. Ad appears between pages 2 and 3 (top half) of the previous sequence.
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Reward $11,750.00

Advertisement  on  Interior Page(s)
Credits
?
? (illustration)
? (illustration)
? (background)
typeset
? (ad agency)
Subject Matter
Stop spending valuable coins worth hundreds of dollars.
Reprinting
 
Miscellaneous
0.5
Mail order ad for the 1968 coin buying catalogue from Best Values Company, Dept. B-855, 285 Market Street, Newark, New Jersey. Ad appears between pages 2 and 3 of the 'Curiosity' story sequence.
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Surprise

Story  on  Interior Page(s)
Credits
?
Subject Matter
humorous, teen
Josie Jones
It's like a play and this is the script!
Veronica scripts her "surprise" birthday party and expects everyone to follow the script.
Reprinting
FlagJughead with Archie Digest #67 [U.S. Cover Price] published March 1985
FlagBetty & Veronica (Jumbo Comics) Double Digest #18 published April 1990
as Surprise [Story on Interior Page(s)]
FlagArchie 1000 Page Comics Jamboree #[nn] published January 2013
as Surprise [Story on Interior Page(s)]
 
Miscellaneous
6
A page of advertising is placed between story pages 3 and 4.
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Pretty Shifty

Advertisement (Comic Format)  on  Interior Page(s)
Credits
?
?
?
?
?
Subject Matter
humorous, teen
Grrr! Wait 'til I get my hands on Archie!
Reprinting
 
Miscellaneous
0.5
Comics style ad for a Bendix bicycle gear shifter with Archie characters. Appears between pages 3 and 4 (top half) of the previous sequence.
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239 Stamps Yours for Only 25¢

Advertisement  on  Interior Page(s)
Credits
?
? (photographs)
? (photographs)
? (background)
typeset
? (ad agency)
Subject Matter
What a tremendous bargain! You get every one of the...
Reprinting
 
Miscellaneous
0.5
Mail order ad for an offering of stamps from Zenith Company, Dept. PA-16, 81 Willoughby Street, Brooklyn, New York 11201. Ad appears between pages 3 and 4 of the 'Surprise' story sequence.
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Girls! A Fabulous Figure the 6 Second Way!

Advertisement  on  Interior Page(s)
Credits
?
? (photographs)
? (photographs)
? (background)
typeset
? (ad agency)
Subject Matter
unnamed female model (photographs); Victor F. Obeck (physical educator); Isadore Rossman (medical director)
It is almost like a miracle. You can actually lose flab...
Reprinting
 
Miscellaneous
1
Mail order ad for the book Isometrics - The Static Way to Physical Fitness from Bond Book Company, Dept. A-20304, 43 West 61st Street, New York, New York 10023.
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If You Missed This Get This

Advertisement  on  Interior Page(s)
Credits
?
? (photograph)
? (photograph)
typeset
? (ad agency)
Subject Matter
Did you know that high school graduates earn (on the average) $80,000 more over...
Reprinting
 
Miscellaneous
1
Inside back cover mail order ad for a free High School Success Kit from International Correspondence Schools, Dept. C7240A, Scranton, Pennsylvania 18515.
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Do You Need Extra Money?

Advertisement  on  Interior Page(s)
Credits
?
? (photographs)
? (photographs)
?
typeset
? (ad agency)
Subject Matter
$100.00 is yours for selling only 100 boxes of our new...
Reprinting
 
Miscellaneous
1
Back cover recruitment ad from Cheerful Card Company, Dept. S-10, 20 Bank Street, White Plains, New York 10606.

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