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Issue: The Avengers #78
Publication Date: July 1970
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Disclose Detail
Issues: #78 of 402 Issues (913 Printings)
Title:
Variant: U.S. Cover Price
Rating: Approved by the Comics Code Authority
Publisher: FlagMarvel
Brand: Marvel Comics GroupView Brand Images4
Indicia Publisher: Magazine Management Co. Inc.
On Sale Date: 05/12/1970
Volume: 1
Pages: 36
ISBN:
UPC/EAN: none
Price: $0.15 USD
Indicia Frequency: Approved by the Comics Code Authority
Content Items: 22 (1 story, 1 cover)
Editor(s):  
Disclose Notes: On-sale date from 1970 Periodicals, Copyright Office, Library of Congress with a correction factor of plus 28 days.
  Does this data need corrections? Become an editor.
Disclose Format
Publication Type: Comic Book
Color: color
Dimensions: standard Silver Age U.S.; later standard Modern Age U.S.
Paper Stock: glossy cover; newsprint interior
Binding: saddle-stitched (squarebound #200)
Publishing Format: was ongoing series
Format Notes:  
Disclose Variants2
Disclose Reprinted In11
Disclose Reprinted From0
There is currently no data for this Issue being reprinted from anywhere.
Disclose Images1
Cover, Front
Original Artwork
Digital Edition
Adult Image
Title Page
Indicia on this Page
 
 
Assets1
Indicia
 
 
spacer
Disclose Content Items (22 total)
Disclose Issue Images
[untitled]

Illustration  on  Cover, Front
Subject Matter
Genres: superhero
Character(s): Avengers [Black Panther [T'Challa]; Captain America [Steve Rogers]; Goliath [Clint Barton]; Quicksilver [Pietro Maximoff]; Scarlet Witch [Wanda Maximoff]; Vision]; Man-Ape [M'Baku]
First Line: Two Avengers Down -- and Four to Go! This is the Day of the Man-Ape!
Reprinting
In Issue: FlagMarvel Gold. Los Vengadores: La Batalla por La Tierra #[nn] published February 2013
In Content Item: FlagThe Avengers #121 published January 1976
as [untitled] [Illustration on Cover, Front]
In Content Item: FlagLos Vengadores #78 published August 1982
as [untitled] [Illustration on Cover, Front]
In Content Item: FlagEssential Avengers #4 [unnamed variant] published January 2004
as Avengers #78 [Cover Reprint (on Interior Page) on Interior Page(s)]
In Content Item: FlagMarvel Masterworks: The Avengers #8 [Regular Edition] published December 2008
as [untitled] [Cover Reprint (on Interior Page) on Interior Page(s)]
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose
[untitled]

Advertisement  on  Interior Page(s)
Credits
Writer(s): ? (ad copy)
Penciller(s): ? (photographs)
Inker(s): ? (photographs)
Letterer(s): typeset
Editor(s): ?
Subject Matter
First Line: Another Joe Weider breakthrough: the end of the skinny body.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Inside front cover. Ad for a weight gain product.
Disclose
The Man-Ape Always Strikes Twice!

Story  on  Interior Page(s)
Subject Matter
Genres: superhero
Character(s): Avengers [Black Panther [T'Challa]; Captain America [Steve Rogers]; Goliath [Clint Barton]; Quicksilver [Pietro Maximoff]; Scarlet Witch [Wanda Maximoff]; Vision]; Monica Lynne; Lethal Legion [Grim Reaper [Eric Williams]; Man-Ape [M'Baku]; Living Laser [Arthur Parks]; Power Man [Erik Josten]; Swordsman [Jacques Duquesne]] (introduction); N'Gamo
First Line: The city is quite tonight-- and peaceful!
Synopsis: Vs. the first Lethal Legion.
Reprinting
In Issue: FlagMarvel Gold. Los Vengadores: La Batalla por La Tierra #[nn] published February 2013
In Content Item: FlagLos Vengadores #78 published August 1982
as El Hombre Mono Ataca Otra Vez [Story on Interior Page(s)]
In Content Item: FlagEssential Avengers #4 [unnamed variant] published January 2004
as The Man-Ape Always Strikes Twice [Avengers #78] [Story on Interior Page(s)]
In Content Item: FlagMarvel Masterworks: The Avengers #8 [Regular Edition] published December 2008
as The Man-Ape Always Strikes Twice! [Story on Interior Page(s)]
Reprint Notes:  
Miscellaneous
Pages: 19
Job Number: 112Z
Disclose Notes: Continued next issue.
Disclose
[untitled]

Advertisement  on  Interior Page(s)
Credits
Writer(s): ? (ad copy)
Penciller(s): ?
Inker(s): ?
Letterer(s): typeset
Editor(s): ?
Subject Matter
First Line: Blemishes fade as skin clears
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Ad for Fayd Skin Cream from The Fleetwood Co.
Between story pages 3 and 4.
Disclose
[untitled]

In-house Column  on  Interior Page(s)
Credits
Writer(s): ? (promo copy)
Colorist(s): ? (background only)
Letterer(s): typeset
Subject Matter
First Line: Marvel-ous mags on sale right now!
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.4
Disclose Notes: Between story pages 6 and 7 on top half of page.
Disclose
[untitled]

Promotional Material (from Publisher)  on  Interior Page(s)
Credits
Writer(s): ? (ad copy)
Colorist(s): ?
Subject Matter
Feature(s): Marvelmania
Character(s): Captain America; Hulk; Iron Man; Human Torch; Spider-Man; Daredevil; Thor; Dr. Doom; Silver Surfer
First Line: Exciting new club Marvelmania International
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.6
Disclose Notes: Ad for Marvelmania International between story pages 6 and 7, on lower half of page.
Disclose
[untitled]

Advertisement  on  Interior Page(s)
Credits
Writer(s): ? (ad copy)
Penciller(s): ? (photographs)
Inker(s): ? (photographs)
Colorist(s): ? (lettering only)
Letterer(s): typeset
Editor(s): ?
Subject Matter
First Line: Yes…now YOU manage all major league teams!
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.5
Disclose Notes: Ad for info on baseball game. Sender receives details, free player card, all-time oddities and 1970 proposed team rosters.
Between story pages 6 and 7, on top half of page.
Disclose
[untitled]

Advertisement  on  Interior Page(s)
Credits
Writer(s): ? (ad copy)
Penciller(s): ?
Inker(s): ?
Colorist(s): ?
Letterer(s): typeset
Editor(s): ?
Subject Matter
Character(s): Frankenstein monster
First Line: Monster S-I-Z-E monsters
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.5
Disclose Notes: Ad for 7-foot tall glow-in-the-dark monster posters from Honor House products.
Between story pages 6 and 7, on lower half of page.
Disclose
[untitled]

Advertisement  on  Interior Page(s)
Credits
Writer(s): ? (ad copy)
Penciller(s): ? (photographs)
Inker(s): ? (photographs)
Colorist(s): ?; ? (photograph)
Letterer(s): typeset
Editor(s): ?
Subject Matter
First Line: Boys here's a swell way to make $1 to $6 weekly
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.5
Disclose Notes: Ad for sales people to sell Grit newspapers.
Between story pages 9 and 10, on top half of page.
Disclose
[untitled]

Advertisement  on  Interior Page(s)
Credits
Writer(s): ? (ad copy)
Penciller(s): ? (photographs)
Inker(s): ? (photographs)
Letterer(s): typeset
Editor(s): ?
Subject Matter
First Line: These 3 big drafting kits* given to you!
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.5
Disclose Notes: Advertisement for high paying jobs in the drafting field.
Between story pages 9 and 10, on lower half of page.
Disclose
History of the Comics

Advertisement  on  Interior Page(s)
Credits
Writer(s): ? (ad copy)
Colorist(s): ?
Letterer(s): ?; typeset
Editor(s): ?
Subject Matter
Character(s): Captain America
First Line: Steranko has written the most exciting book ever!
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.5
Disclose Notes: Ad for Steranko’s “History of the Comics”.
On lower half of page, beneath story half-page number 12.
Disclose
[untitled]

Advertisement  on  Interior Page(s)
Credits
Writer(s): ? (ad copy)
Penciller(s): ? (photographs)
Inker(s): ? (photographs)
Colorist(s): ? (background and lettering only)
Letterer(s): typeset
Editor(s): ?
Subject Matter
First Line: We'll pay you $10,000.00 for this Lincoln penny
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.5
Disclose Notes: On lower half of page, beneath story half-page numbered 13.
Disclose
Shop by Mail; Stamps

Advertisement  on  Interior Page(s)
Credits
Writer(s): ? (ad copy)
Penciller(s): ?; ? (photographs)
Inker(s): ?; ? (photographs)
Colorist(s): ?
Letterer(s): typeset
Editor(s): ?
Subject Matter
First Line: Fear no one! Get steel muscles quickly with super isometrics
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Miscellaneous ads from various dealers.
Thumbnail ads between story pages numbered 15 and 16.
Disclose
Shop by Mail

Advertisement  on  Interior Page(s)
Credits
Writer(s): ? (ad copy)
Penciller(s): ?; ? (photographs)
Inker(s): ?; ? (photographs)
Colorist(s): ?
Letterer(s): typeset
Editor(s): ?
Subject Matter
Character(s): Charles Atlas (photograph)
First Line: “Check the kind of body you want ...and I’ll show you how EASILY you can have it.”
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 2
Disclose Notes: Miscellaneous thumbnail ads from various dealers.
Between story pages numbered 18 and 19.
Disclose
[untitled]

In-house Column  on  Interior Page(s)
Credits
Writer(s): ? (promo copy)
Colorist(s): ? (background only)
Letterer(s): typeset
Subject Matter
First Line: Twice the excitement in only half the space!
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.5
Disclose Notes: Includes: Items; Stan's Soapbox. Located on top half of page.
Disclose
[untitled]

Promotional Material (from Publisher)  on  Interior Page(s)
Credits
Writer(s): ? (promo copy)
Colorist(s): ?
Subject Matter
Character(s): Ka-Zar; Dr. Doom; Zabu (saber-toothed tiger)
First Line: Ka-Zar and Dr. Doom!
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.5
Disclose Notes: House ad for Astonishing Tales (Marvel, 1970 series) #1.
Located on lower half of page.
Disclose
Polaris Nuclear Sub

Advertisement  on  Interior Page(s)
Credits
Writer(s): ? (ad copy)
Penciller(s): ?
Inker(s): ?
Colorist(s): ?
Letterer(s): typeset
Editor(s): ?
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.5
Disclose Notes: Ad for 7-foot play submarine from Honor House Prod. Co. located on top half pf page.
Disclose
[untitled]

Advertisement  on  Interior Page(s)
Credits
Writer(s): ? (ad copy)
Penciller(s): ?; ? (photograph)
Inker(s): ?; ? (photograph)
Colorist(s): ? (background and lettering only)
Letterer(s): typeset
Editor(s): ?
Subject Matter
First Line: I’ll make you a master of karate
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0.5
Disclose Notes: Advertisement for book on learning Karate.
Located on lower half of page.
Disclose
[untitled]

Letters Page  on  Interior Page(s)
Credits
Colorist(s): ?
Letterer(s): typeset
Subject Matter
First Line: Dear Stan, Roy, and Sal, Being a data...
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 2
Disclose Notes: letters section includes an ad for Amazing Adventures (Marvel, 1970 series) #1 and vignettes of the Avengers from various issues. Letters from Rick Julian, Cecil Waylon Hutto, Anthony Albensi, Wilson Fong, Steven Chavez
Disclose
[untitled]

Advertisement  on  Interior Page(s)
Credits
Writer(s): ? (ad copy)
Penciller(s): ?
Inker(s): ?
Colorist(s): ?
Letterer(s): typeset
Editor(s): ?
Subject Matter
First Line: Do you have art talent worth developing?
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Ad for the Famous Artists School.
Disclose
[untitled]

Advertisement  on  Interior Page(s)
Credits
Writer(s): ? (ad copy)
Penciller(s): ?
Inker(s): ?
Letterer(s): typeset
Editor(s): ?
Subject Matter
First Line: 3 complete fishing outfits
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Inside back cover. Ad for fishing equipment.
Disclose
[untitled]

Advertisement  on  Interior Page(s)
Credits
Writer(s): ? (ad copy)
Penciller(s): ?
Inker(s): ?
Colorist(s): ?
Letterer(s): typeset
Editor(s): ?
Subject Matter
First Line: Second chance for high school drop-outs to get a diploma
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Back cover. Ad for the Academy for Home Study.

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