From 1947 the interior of its gum wrappers often featured comics, including Bazooka Joe from 1953. The first Topps cards were free with packs of gum in 1949, with baseball cards appearing from 1952, followed by pop culture and comics-related cards throughout the 1960s.
In 1967, Topps released a series of 16 eight-page, bubblegum card sized "Krazy Little Comics" that parodied popular comics, including characters from Marvel, DC and newspaper strips.
From 1992 to 1998 Topps published a range of comics, predominantly based on licensed properties. Former Marvel Comics editor Jim Salicrup was editor-in-chief of Topps Comics.
Topps has a European division, formed from a takeover of Merlin Publishing prior to 1995.
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