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Issue: Mad #138
Publication Date: October 1970
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Disclose Detail
Issues: #138 of 550 Issues (594 Printings)
Title:
Variant: unnamed
Rating:
Publisher: FlagEC
Brand:
Indicia Publisher: E.C. Publications, Inc.
On Sale Date: (not set)
Volume: 1
Pages: 52
ISBN: none
UPC/EAN: none
Price: $0.35 USD
Indicia Frequency:
Content Items: 22 (10 stories, 1 cover)
Editor(s): Al Feldstein; Jerry DeFuccio (associate editor); Nick Meglin (associate editor)
Disclose Notes: With the exception of the covers (inside and out), entire magazine is in black & white.
  Does this data need corrections? Become an editor.
Disclose Format
Publication Type: Comic Book
Color: color (#1-23, 400-550); color cover with black & white interior (#24-399)
Dimensions: standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock: glossy cover
Binding: saddle-stitched
Publishing Format: Was Ongoing Series
Format Notes:  
Disclose Reprinted In12
Disclose Reprinted From0
There is currently no data for this Issue being reprinted from anywhere.
Disclose Images1
Cover, Front
Original Artwork
Digital Edition
Adult Image
Title Page
Indicia on this Page
 
 
Assets0
 
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Disclose Content Items (22 total)
Disclose Issue Images
In This Issue: Mad "Puts On" The Dog

Illustration  on  Cover, Front
Credits
Penciller(s): Jack Rickard
Inker(s): Jack Rickard
Colorist(s): ?
Letterer(s): ?
Subject Matter
Genres: humorous
Feature(s): Alfred E. Neuman
Character(s): Alfred E. Neuman; Snoopy
Reprinting
In Issue: FlagMad about Comic Strips #[nn] published January 2003
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose
Take It at Face Value!

Advertisement  on  Interior Page(s)
Credits
Writer(s): ?
Penciller(s): ?
Inker(s): ?
Colorist(s): ?
Letterer(s): ?
Subject Matter
Genres: humorous
Feature(s): Mad Special Ad
Character(s): Alfred E. Neuman
Synopsis: Advertisement for Mad Special (1970 series) #2 Spring 1971.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Inside front cover in color.
Disclose
Departments

Table of Contents  on  Interior Page(s)
Credits
Writer(s): ?
Penciller(s): ?
Inker(s): ?
Colorist(s): ?
Letterer(s): ?
Subject Matter
Genres: humorous
Synopsis: Contents page featuring staff listings & what's featured in the magazine, listed by special Mad departments.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose
[untitled]

Letters Page  on  Interior Page(s)
Credits
Writer(s): ?
Penciller(s): Paul Coker; Jack Davis
Inker(s): Paul Coker; Jack Davis
Colorist(s): ?
Letterer(s): ?
Subject Matter
Genres: humorous
Feature(s): Random Samplings of Reader Mail
Character(s): Alfred E. Neuman
Synopsis: Two pages featuring three sections; First section is an ad for Forty-six Mad Paperbacks; Middle section is Letters page with random samplings of reader mail, And third section is an ad for Mad subscriptions.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 2
Disclose Notes: From the "Letters" Dept. Paul Coker's artwork appears in the subscription ad & Jack Davis' artwork appears in the letters section.
Disclose
Moroned

Story  on  Interior Page(s)
Credits
Writer(s): Dick DeBartolo
Penciller(s): Mort Drucker
Inker(s): Mort Drucker
Colorist(s): ?
Letterer(s): ?
Subject Matter
Genres: humorous
Feature(s): Orbituary Dept.
Character(s): Dewerdye; Wreath; Jam; Buzzoff; Blewitt; Seeya Blewitt
Synopsis: A satire of the movie, "Marooned".
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 7
Disclose
One Day at the Ocean

Story  on  Interior Page(s)
Credits
Writer(s): Don Martin
Penciller(s): Don Martin
Inker(s): Don Martin
Colorist(s): ?
Letterer(s): ?
Subject Matter
Genres: humorous
Feature(s): Don Martin Dept.
Synopsis: Surf's up for a ship wrecked survivor.
Reprinting
In Issue: FlagMad Special [Mad Super Special] #14 published ?
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose
A Sports Fan's Garden of Verses

Cartoon  on  Interior Page(s)
Credits
Writer(s): Frank Jacobs
Penciller(s): Jack Davis
Inker(s): Jack Davis
Colorist(s): ?
Letterer(s): ?
Subject Matter
Genres: humorous
Feature(s): Athletic Pentameter Dept.
Character(s): Alfred E. Neuman; Lew Alcindor; Joe Namath; Rod Taylor; Dean Martin; Fred MacMurray; Chuck Connors; Al Hirt; Curt Gowdy; Jim Nabors; Jack Lemmon; Ernest Borgnine
Synopsis: Poems based on various sports themes. Poems included are: Broadway Joe; Skis; The Sportsman's Hour; Doubleday; I Must Go Out to the Track Again; Lew Alcindor; On the Road to Baltimore; Come Bowl with Me; and The Hometown Goalie.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 4
Disclose
Hawks and Dove

Story  on  Interior Page(s)
Credits
Writer(s): Al Jaffee
Penciller(s): Al Jaffee
Inker(s): Al Jaffee
Colorist(s): ?
Letterer(s): ?
Subject Matter
Genres: humorous
Feature(s): Fowl Play Dept.
Character(s): Major Hawks; Private Doves
Synopsis: Private Doves uniquely puts a peace symbol on Major Hawks window.
Reprinting
In Issue: FlagMad Special [Mad Super Special] #118 published ?
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: This is the second Hawks and Doves feature strip.
Disclose
How to Read a Resort Ad

Cartoon  on  Interior Page(s)
Credits
Writer(s): Gilbert Barnhill
Penciller(s): George Woodbridge
Inker(s): George Woodbridge
Colorist(s): ?
Letterer(s): ?
Subject Matter
Genres: humorous
Feature(s): Vacational Guidance Dept.
Synopsis: Real meanings to resort ad blurbs.
Reprinting
In Issue: FlagMad Special [Mad Super Special] #14 published ?
Reprint Notes:  
Miscellaneous
Pages: 3
Disclose
If "Peanuts" Were a Weekly TV Series

Story  on  Interior Page(s)
Credits
Writer(s): Lou Silverstone (credited)
Penciller(s): Jack Rickard [as Rickard] (signed)
Inker(s): Jack Rickard [as Rickard] (signed)
Colorist(s): ?
Letterer(s): typeset
Subject Matter
Genres: humorous
Feature(s): Doing It Up "Brown" Dept.
Character(s): Charlie Brown; Linus Van Pelt; Lucy Van Pelt; Peppermint Patty; Snoopy; Woodstock; Schroeder; Sally Brown; Shermy
Synopsis: If the Charlie Brown specials were turned into a weekly TV series, the shows concepts would be: Young Doctor Brown; Peanuts Squad; Peanuts Place; Charlie Brown, Attorney for the Defenseless; The Chuck Brown Show.
Reprinting
In Issue: FlagMad Special [Mad Super Special] #13 published January 1974
In Issue: FlagMad about Comic Strips #[nn] published January 2003[nn]
In Content Item: FlagMad Special [Mad Super Special] #36 [$1.75 Cover Price] published January 1981
as If "Peanuts" Were a Weekly TV Series [Story on Interior Page(s)]
Reprint Notes:  
Miscellaneous
Pages: 4
Disclose
Mad's All-Inclusive Do-It-Yourself TV premiere Newspaper Story

Text Article  on  Interior Page(s)
Credits
Writer(s): Frank Jacobs
Penciller(s): ?
Inker(s): ?
Colorist(s): ?
Letterer(s): ?
Subject Matter
Genres: humorous
Feature(s): Cornglomerate Dept.
Synopsis: Another in the Mad do-it-yourself Fill-in-the blanks semi-regular feature, this time focusing on a TV premiere newspaper story.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 2
Disclose
The Lighter Side of Transportation

Cartoon  on  Interior Page(s)
Credits
Writer(s): Dave Berg
Penciller(s): Dave Berg
Inker(s): Dave Berg
Colorist(s): ?
Letterer(s): ?
Subject Matter
Genres: humorous
Feature(s): Berg’s-Eye View Dept.
Character(s): Roger Kaputnik
Synopsis: Dave Berg's Lighter Side of gag section focusing on a singular topic, Transportation.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 5
Disclose
Spy VS. Spy

Story  on  Interior Page(s)
Credits
Writer(s): Antonio Prohias
Penciller(s): Antonio Prohias
Inker(s): Antonio Prohias
Colorist(s): ?
Letterer(s): ?
Subject Matter
Genres: humorous
Feature(s): Joke and Dagger Dept.; Spy VS. Spy
Character(s): Black Spy; White Spy
Synopsis: Black Spy falls for White Spy's sawed-in-half tree trap.
Reprinting
In Issue: FlagMad Special [Mad Super Special] #14 published ?
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose
The Mad Love Book

Cartoon  on  Interior Page(s)
Credits
Writer(s): George Hart
Penciller(s): Paul Coker
Inker(s): Paul Coker
Colorist(s): ?
Letterer(s): ?
Subject Matter
Genres: humorous
Feature(s): Sweet Talk Dept.
Synopsis: Gags featuring the opening line..."Don't you just love..."
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 3
Disclose
Once Again in Front of a Novelty Shop

Story  on  Interior Page(s)
Credits
Writer(s): Don Martin
Penciller(s): Don Martin
Inker(s): Don Martin
Colorist(s): ?
Letterer(s): ?
Subject Matter
Genres: humorous
Feature(s): Don Martin Dept.
Synopsis: There's more than one way to get someone with a lapel trick.
Reprinting
In Issue: FlagMad Special [Mad Super Special] #13 published January 1974
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose
Those Wonderful Sixties! A Year 2000 Backward Look at a Warm and Wonderful Decade

Photo Story  on  Interior Page(s)
Credits
Writer(s): Larry Siegel
Penciller(s): Wide World, U.P.I. & N.Y. Daily News (Photos)
Inker(s): Wide World, U.P.I. & N.Y. Daily News (Photos)
Colorist(s): ?
Letterer(s): ?
Subject Matter
Genres: humorous
Feature(s): Decade Dense Dept.
Synopsis: A look back at the 1960s, Mad style.
Reprinting
In Issue: FlagMad Special [Mad Super Special] #14 published ?
Reprint Notes:  
Miscellaneous
Pages: 6
Disclose
Spy VS. Spy

Story  on  Interior Page(s)
Credits
Writer(s): Antonio Prohias
Penciller(s): Antonio Prohias
Inker(s): Antonio Prohias
Colorist(s): ?
Letterer(s): ?
Subject Matter
Genres: humorous
Feature(s): Joke and Dagger Dept.; Spy VS. Spy
Character(s): Black Spy; White Spy
Synopsis: White Spy falls for Black Spy's bicycle with slide trap.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose
M*I*S*H M*O*S*H

Story  on  Interior Page(s)
Credits
Writer(s): Arnie Kogen
Penciller(s): Angelo Torres
Inker(s): Angelo Torres
Colorist(s): ?
Letterer(s): ?
Subject Matter
Genres: humorous
Feature(s): Humor in a Jugular Vein Dept.
Character(s): John Wayne; Dana Andrews; Adolph Hitler; Squawkeye; Kook; Colonel Henry Bloke; Shlepper John; Major Burned; Major "Hot Lobes" Holdahand; Radio; Seersucker Jones; O.J. Simpson; Joe Montana; The Chicago Seven
Synopsis: A parody of the movie "M*A*S*H".
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 5
Disclose
One Day in The Garden of Eden

Story  on  Interior Page(s)
Credits
Writer(s): Don Martin
Penciller(s): Don Martin
Inker(s): Don Martin
Colorist(s): ?
Letterer(s): ?
Subject Matter
Genres: humorous
Feature(s): Don Martin Dept.
Character(s): Adam; Eve
Synopsis: Adam makes another use for the fig leaf.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose
What Innocent Product Threatens the World with an Immense Explosion?

Illustration  on  Interior Page(s)
Credits
Writer(s): Al Jaffee
Penciller(s): Al Jaffee
Inker(s): Al Jaffee
Colorist(s): ?
Letterer(s): ?
Subject Matter
Genres: humorous
Feature(s): Mad Fold-In
Synopsis: Another famous Mad Fold-In from Al Jaffee.
Reprinting
In Issue: FlagMad Special [Mad Super Special] #15 published ?
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Inside back cover. In color.
Disclose
The Artist

Illustration  on  Interior Page(s)
Credits
Writer(s): Antonio Prohias
Penciller(s): Antonio Prohias
Inker(s): Antonio Prohias
Colorist(s): ?
Letterer(s): ?
Subject Matter
Genres: humorous
Character(s): The Artist
Synopsis: An Artist finds an easy way to paint the perfect picture.
Reprinting
In Issue: FlagMad Special [Mad Super Special] #52 published ?
Reprint Notes:  
Miscellaneous
Pages: 1
Disclose Notes: Outside back cover. In color.
Disclose
Drawn Out Dramas

Cartoon  on  Interior Page(s)
Credits
Writer(s): Sergio Aragones
Penciller(s): Sergio Aragones
Inker(s): Sergio Aragones
Colorist(s): ?
Letterer(s): ?
Subject Matter
Genres: humorous
Feature(s): Sergio Aragones
Synopsis: Sergio Aragones' mini textless pantomime humor gags that appear in various margins and panels on most of the pages in the magazine.
Reprinting
Reprint Notes:  
Miscellaneous
Pages: 0
Disclose Notes: No page count as gags appear in Various Places Around The Magazine.

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